Continued volatility and uncertainty have taken a toll on CEO confidence in their prospects for business growth in 2012. But despite the many unknowns, companies aren’t on the defensive. Drawing on the findings from our 15th Annual Global CEO Survey, 10 Minutes on the CEO agenda explores eight critical questions for business leaders as they position their companies for long-term growth in their priority markets.
This publication’s key findings are:
- Companies are getting closer to their local markets wherever they are.
- Many are expanding capabilities in their priority markets and innovating locally to better serve new customers in new segments.
- Seeking growth outside familiar markets calls for careful monitoring of ongoing risks, both at the local level and by considering their potential impacts on global businesses.
- CEOs are also challenged to address talent issues more systematically and strategically in all their markets.
Download and read: 10 Minutes: On the CEO agenda






